March 1, 2008….Applied BioPhysics, Inc., an analytical instrument manufacturer in Troy NY has been experiencing a rapidly growing user base in the last five years. With this growth Applied BioPhysics has made the decision to provide its users as well as the scientific community with an improved means to find information about monitoring cell morphology using impedance measurements.
ECIS (Electric Cell-substrate Impedance Sensing), an automated, quantitative, real-time whole cell biosensor, is currently used in over 160 academic and pharmaceutical labs worldwide, and ECIS data appears in over 300 peer-reviewed papers. The ECIS system non-invasively measures the impedance of cell-coated electrodes.
The redesigned web site (www.biophysics.com) incorporates high-level improvements in navigation and a streamlined look. The announcement of the nouveau web site is coupled with a campaign to inform researchers about the utility of impedance measurements, and how it could benefit their research.
ECIS is versatile enough to handle at minimum 12 different research applications, including assays for cell attachment and spreading, invasion, barrier function, cell migration, under both standard tissue culture and dynamic flow conditions.
“Our new web site is structured to be used as a resource for researchers monitoring cells, not as a means to just sell instrumentation.”, Dr. Ivar Giaever, President of Applied BioPhysics and Nobel Laureate ’73.
Enhancements include improved navigation creating an intuitive means for visitors to find specific application-based information. In addition a separate navigation bar links visitors to company information and current events. A new menu choice ECIS Community, connects visitors to ECIS user labs, and the Resource page highlights recommended experimental protocols. The ECIS Community also feature user talks, posters, and will soon have its own user generated forum.
With a new web site and refreshing marketing approach is providing insight into this method of monitoring cells using impedance that was pioneered by Applied BioPhysics.